Saturday, November 14, 2009
Monday, November 9, 2009
Google Keywords Adword Tool AdWordAccelerator 9 powerful keyword research tools on www.crmsoftwarefreetrial.com
Google Keywords Adword Tool AdWordAccelerator 9 powerful keyword research tools on http://www.crmsoftwarefreetrial.com/ With AdWordAccelerator you get 9 powerful keyword research tools that will help you to improve your return on investment from Google AdWords. Read below to learn more about each one.
Centerbase CRM Software Free Trial Evaluate Top Web-based CRM Packages for 30 Days on www.crmsoftwarefreetrial.com
Centerbase CRM Software Free Trial Evaluate Top Web-based CRM Packages for 30 Days
Centerbase is 100 % hosted web based CRM software on http://www.crmsoftwarefreetrial.com/
Centerbase CRM is hosted web based software that is comprehensive, customizable CRM capabilities in a unique, easy-to-use relational system.
Centerbase CRM lets you collect, communicate and act on your sales, support, contact, product, customer and company information across your organization, with confidence that it's accurate, and cross-related exactly as you need it to be.
Centerbase is 100 % hosted web based CRM software on http://www.crmsoftwarefreetrial.com/
Centerbase CRM is hosted web based software that is comprehensive, customizable CRM capabilities in a unique, easy-to-use relational system.
Centerbase CRM lets you collect, communicate and act on your sales, support, contact, product, customer and company information across your organization, with confidence that it's accurate, and cross-related exactly as you need it to be.
Sunday, October 11, 2009
Wednesday, October 7, 2009
Saturday, September 5, 2009
A Customer Centric CRM Software Purchasing Process
In the present business environment, business owners have a lot more demands because of the hi-tech world we live in. The goal for making new investments in their company is to hold on to that edge they have over the competition. As a result some decisions may be rushed into which actually may become poor decisions. That's exactly what may happen when rushing to put a Customer Relationship Management system in place. So how do you prevent the wrong decision from being made? It's easy; ask your customer what they need in your new CRM System before you buy.
A glaring disconnect for many companies is a tendency to over-focus on What and How they want to sell, when they really need to develop a deeper understanding of What, Why and How their customers want to work with them and how they want to buy from them.
“The organizational focus should be on understanding the gap between the customers'/prospects' current state of how they do business with us and their desired future state of how they want to do business with us.”
Learning to look at your customer’s business first requires each of us to look beyond how we interact with, deliver value to, and serve our own customers. We have to begin to think about how our customers, in turn, interact with, deliver value to, and serve their customer, whoever they may be. Only then can we truly begin to see ourselves the way our customers see us and understand how the products and services we bring to market can impact and add value to our customer’s world.
The real essence of the situation is the customer is paying for the new CRM system, so the obvious conclusion is; build the new CRM system to fit the customer’s needs.
What is needed is a deep understanding of your customers' buying process and build the new CRM system to fit your customer’s declared needs:
What do they need from us in their buying process?
- What do they need us to do next?
- Who else is part of their decision process?
- What can we do to enable them to take their next step in the buying process?
- What do they need from us once the purchase is made?
(This list can go on and on and on……)
Building a vendor-client partnership is based on working together with our customers toward the common goal of better serving their customers. We do this by helping them to deliver higher-quality products and services, faster and more cost-effectively than their completion.
We need to walk in their shoes to identify how we can build a CRM system to fit their needs. The development of the new CRM system needs to be thought of as a partnership with our customers.
Once this process is completed, the inside CRM system champion needs to assert leadership in aligning their company's new CRM system’s functionality with their customers' buying process and clear support requirements.
In simple conclusion: The spirit of a true partnership (our client and us) is working together toward a common goal or objective.
Thursday, September 3, 2009
CRM Software Implementation - Readiness Assessment
Purpose:
The Readiness Assessment is designed to prepare your staff and management for the implementation of a New CRM System by:
Readiness Assessment Description:
Using survey measures and interviews, experienced change management consultants determine the status of staff and management related to computer use, work processes, and change management. The two-day on-site visit focuses on determining the preparedness of staff for the broad scope of change resulting from the transition to a new system. In addition, staff is provided the opportunity to engage in the project, identify expectations and concerns related to the project, identify their roles within the project and provide suggestions for the consideration of the leadership within your organization. Potential redundancies in documentation, discrepancies between work practice and policy and unclear or undefined processes are identified.
This process allows for the necessary corrections, improvements, or clarifications in work processes and documentation to be managed before training staff on a new computer information system. Specific guidelines are provided to establish the internal mechanisms to address the change processes and the observations made during the site visit. Early preparations can then be undertaken to expedite the implementation process. An overview of the implementation process provides staff and management with the perspective to establish the internal structure to manage the change process and engage the staff affected by the change process related to the new system. A written summary following this visit identifies pertinent observations related to the existing culture and skills within your organization and provides individualized recommendations for your consideration.
The Readiness Assessment is designed to prepare your staff and management for the implementation of a New CRM System by:
Identifying the current skills and culture within your organization affecting the success of the change process produced by computerization
Providing staff and management with information regarding the change process and opportunities to engage in personal and organizational change preparations
Identifying characteristics of existing work flow processes affected by the change process
Identifying preparations needed related to work flow processes prior to training staff
Providing staff and management with an overview of the implementation process
- Completion of surveys by selected staff and management affected by the implementation of a new computer information system
Completion of a trend analysis of existing work skills and organizational culture
Provision of a site visit which includes:
Public Announcement by Client of: the project, its objectives and who is involved
Management interview with key stakeholders
Focus groups with staff involved with systems and processes
Departmental/Discipline interviews
Presentation and discussion of the implementation process
Presentation and discussion of internal project management processes and tools
Provision of a typed report of individualized observations and recommendations
Readiness Assessment Description:
Using survey measures and interviews, experienced change management consultants determine the status of staff and management related to computer use, work processes, and change management. The two-day on-site visit focuses on determining the preparedness of staff for the broad scope of change resulting from the transition to a new system. In addition, staff is provided the opportunity to engage in the project, identify expectations and concerns related to the project, identify their roles within the project and provide suggestions for the consideration of the leadership within your organization. Potential redundancies in documentation, discrepancies between work practice and policy and unclear or undefined processes are identified.
This process allows for the necessary corrections, improvements, or clarifications in work processes and documentation to be managed before training staff on a new computer information system. Specific guidelines are provided to establish the internal mechanisms to address the change processes and the observations made during the site visit. Early preparations can then be undertaken to expedite the implementation process. An overview of the implementation process provides staff and management with the perspective to establish the internal structure to manage the change process and engage the staff affected by the change process related to the new system. A written summary following this visit identifies pertinent observations related to the existing culture and skills within your organization and provides individualized recommendations for your consideration.
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